None of us were trained in business. But our ego thinks so. That’s the BLUNT truth. All successful CEO’s read and study...as a lifelong endeavour. Someone once said the more tools you have in your toolbox, the better you are. When we looked at this, our criteria was:
Most of us are constantly looking at clinical stuff, and so we should. However, what we are talking about here is the next level where we look at efficiency, productivity, reduction of stress, better quality put together with phenomenal marketing.